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close this bookAction Against Child Labour (ILO; 2000; 356 pages)
View the documentPreface
Open this folder and view contents1. National policies and programmes
Open this folder and view contents2. Towards improved legislation
Open this folder and view contents3. Improving the knowledge base on child labour
Open this folder and view contents4. Alternatives to child labour
Open this folder and view contents5. Strategies to address child slavery
Open this folder and view contents6. Strategies for employers and their organizations
Open this folder and view contents7. Trade unions against child labour
close this folder8. Awareness-raising
Open this folder and view contentsINTRODUCTION
close this folder8.1 THE MESSAGE
View the document"Action against child labour can be taken now"
View the document"Prioritize the most harmful, often invisible, forms of child labour"
View the document"Positive action and international cooperation are needed"
View the document"Tradition cannot justify the exploitation of children"
View the document"Prevention is better than cure"
View the document8.2 THE AUDIENCE
View the document8.3 MEANS OF COMMUNICATION
View the document8.4 THE NEED FOR A COMMUNICATION STRATEGY
View the documentAppendix 8.1 Informing the public
View the documentAppendix 8.2 Popular theatre as an effective communications tool
Open this folder and view contents9. Action by community groups and NGOs
Open this folder and view contents10. Resources on child labour
View the documentOther ILO publications
View the documentBack Cover
 

8.1 THE MESSAGE

The message is the core of the communication process. It is sent by an individual or an organization to increase knowledge or awareness and lead to change. To bring about action for the elimination of child labour, messages have to be put out in various forms, by different sources, to numerous recipients and through a variety of channels. There are a range of messages: separating myth from reality, giving accurate information, showing the effects of child labour, throwing light on the nation's obligations under national and international legal instruments, and showing the inadequacies of the law enforcement, education, health and social welfare systems. Messages can also be aimed at providing guidance on what alternatives are available and creating alliances among and between senders and receivers.

The messages can be simple, direct and forceful, such as "stop child labour", and can use simple channels, such as posters. They can also involve entire campaigns that use multiple channels, such as the campaign in Brazil against child sexual exploitation, discussed below.

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