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close this bookAudio-visual Communication Handbook (Peace Corps; 1989; 134 pages)
View the documentIntroduction
close this folderPlanning instructional materials
View the documentStatement of objectives
View the documentPresentation strategy
View the documentSelection of information
View the documentOrganization of information
View the documentEvaluation
Open this folder and view contentsUsing media
Open this folder and view contentsPresentation methods and materials
Open this folder and view contentsBasic production Techniques
Open this folder and view contentsWriting
View the documentAppendix 1 - An example of the four steps in planning
View the documentAppendix 2 - Evaluation procedures
View the documentAppendix 3 - Communication factors in family planning
View the documentAppendix 4 - Formulas
View the documentAppendix 5 - Equipment construction plans
View the documentAppendix 6 - Sample illustrations
View the documentAppendix 7 - Lettering patterns
View the documentAppendix 8 - Media comparison chart
View the documentAppendix 9 - Notes on the use of audio-visual equipment
View the documentAppendix 10 - Sources of information
 

Evaluation

At each step of planning and producing and in the use of instructional materials, some kind of evaluation should take place. This evaluation may range from asking a few simple questions of the intended audience, such as those given on Page 5, to highly controlled evaluative studies. Regardless of the simplicity or complexity of the evaluative procedures, the following should be evaluated.


Evaluative studies

- The idea to be communicated by the message -

Is it important, useful, valid?
What new behavior is desired on the part of the audience?

- The receiver of the message -

Will he be able to understand the message idea?
Will he consider the message relevant?
Will he be able to do what the message asks?
If not, what message does the audience need?

- The message material itself -

Is the message accurately prepared ?
Is there anything about the message that might offend?
How will the message be disseminated to reach the intended audience?

- The presentation of the message -

Was it timely?
Was it clear?
Did it permit audience feedback?

Throughout this manual frequent reference will be made to the importance of evaluation and to simple evaluative questions that can be asked or simple methods that can be used. Additional information about questionnaires, sampling techniques, and interviewing procedures are given in Appendix 2.

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