At each step of planning and producing and in the use of instructional materials, some kind of evaluation should take place. This evaluation may range from asking a few simple questions of the intended audience, such as those given on Page 5, to highly controlled evaluative studies. Regardless of the simplicity or complexity of the evaluative procedures, the following should be evaluated.
- The idea to be communicated by the message -
Is it important, useful, valid?
- The receiver of the message -
Will he be able to understand the message idea?
- The message material itself -
Is the message accurately prepared ?
- The presentation of the message -
Was it timely?
Throughout this manual frequent reference will be made to the importance of evaluation and to simple evaluative questions that can be asked or simple methods that can be used. Additional information about questionnaires, sampling techniques, and interviewing procedures are given in Appendix 2.
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