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close this bookExport Marketing for a Small Handicraft Business (Oxfam; 1996; 192 pages)
View the documentIntroduction
Open this folder and view contents1 The marketing mentality
Open this folder and view contents2 The business approach
Open this folder and view contents3 Markets and their characteristics
Open this folder and view contents4 Reaching your customer
Open this folder and view contents5 Support for handicraft exporters
Open this folder and view contents6 Designing and producing for export
Open this folder and view contents7 Presenting your product
Open this folder and view contents8 Fulfilling orders
Open this folder and view contents9 Despatching export consignments
View the documentConclusion
View the documentNotes and references
View the documentAddresses of organisations referred to in this book
View the documentFurther reading
 

Export Marketing for a Small Handicraft Business

Edward Millard

Oxfam/Intermediate Technology Publication

© Oxfam (UK and Ireland) 1992

Revised edition 1996

A catalogue record for this book is available from the British Library.

All rights reserved. Reproduction, copy, transmission or translation of any part of this publication may be made only under the following conditions:

· with the prior written permission of the publisher; or
· with a licence from the Copyright Licensing Agency Limited, 90 Tottenham Court Road, London W1 P 9HE, UK; or
· for quotation in a review of the work; or
· under the terms set out below.

This publication is copyright, but may be reproduced by any method without fee for teaching purposes, but not for resale. Formal permission is required for all such uses, but normally will be granted immediately. For copying in any other circumstances or for reuse in other publications, or for translation or adaptation, prior written permission must be obtained from the publisher, and a fee may be payable.

Available in Ireland from Oxfam in Ireland, 19 Clanwilliam Terrace, Dublin 2; tel.01 661 8544). Addresses of other agents and distributors are given on the last page.

ISBN 0 85598 174 1 Oxfam(UK and Ireland)
ISBN 1 85339 352 5 Intermediate Technology Publications

Published by Oxfam, 274 Banbury Road, Oxford OX2 7DZ and Intermediate Technology Publications, 103/5 Southampton Row, London WC1B 4HH

Designed by Jeffrey Meaton
Printed by Oxfam Print Unit
Typeset in Palatino 10.5 pt

Oxfam (UK and Ireland) is a member of Oxfam International.
Oxfam (UK and Ireland) is registered as a charity, no. 202918

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