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close this bookMarketing and Selling Guide (SKAT; 1995; 113 pages)
Open this folder and view contentsPreface
Open this folder and view contentsPart 1. Basics of marketing
Open this folder and view contentsPart 2. The practical side of marketing
Open this folder and view contentsPart 3. Selling
Open this folder and view contentsPart 4. Case studies
Open this folder and view contentsPart 5. Checklist
View the documentFurther reading
 

Marketing and Selling Guide

FCR / MCR TOOLKIT

ELEMENT 31

Although the basic principles of marketing and selling apply to all areas of business, this guide focuses on specific aspects of marketing FCR/MCR tiles.

Swiss Centre for Development Cooperation in Technology and Management

International Labour Office

MCR TOOLKIT-OVERVIEW

NATIONAL CENTER KIT

PROMOTION KIT PRODUCER KIT

1 National Center Guide

2 Feasibility Study Guide

3 Teaching FCR/MCR Technology

4 Standards Guidelines

10 FCR/MCR Basics

11 Case Reports

12 Product Information

13 Promotion Material Kit

14 FCR Video

30 Business Skills Guide

Authors: Mariquita Sijo Dimamay, MSU-IIT Iligan, Philippines
Derrick Ikin, SKAT
P.J. Boermann, Exell Training AG

Editing Committee: Heini Müller, SKAT
Karl Wehrle, SKAT
Matthyas Arter, Brainwork AG

Co-Published by: SKAT, Swiss Centre for Development Cooperation
in Technology and Management
in collaboration with
ILO, International Labour Office, INSTEAD

First edition: 1995 by
SKAT, Swiss Centre for Development Cooperation
in Technology and Management and
ILO, International Labour Office, Entrepreneurship and Management
Development Branch

Copyright: SKAT, St. Gallen, Switzerland, and
ILO, Geneva, Switzerland

Comments: Please send any comments concerning this publication to
SKAT or ILO

ISBN: ILO: 92-2 110155-X
SKAT: 3-908001-30-7

Distribution by: SKAT-BOOKSHOP
Vadianstrasse 42
CH-9000 St. Gallen, Switzerland
Phone: +41 (0)71 228 54 54, Fax: +41 (0)71 228 54 55

ILO
INSTEAD
Route des Morillions 4
CH-1211 Geneve 22, Switzerland
Phone: +41 (0)22 799 61 11, Fax: +41 (0)22 798 86 85

The designations employed in ILO publications, which are in conformity with United Nations practice, and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the International Labour Office concerning the legal status of any country, area or territory or of its authorities, or concerning the delimitation of its frontiers.
The responsibility for opinions expressed in signed articles, studies and other contributions rests solely with their authors, and publication does not constitute an endorsement by the International Labour Office of the opinions expressed in them. Reference to names of firms and commercial products and processes does not imply their endorsement by the International Labour Office, and any failure to mention a particular firm, commercial product or process is not a sign of disapproval.

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