3. A manual for culturally-adapted market research (cmr) in the development process.
Publ. of Grant, 40 Babbage Road, Roseville Chase, N.S.W.2064, Australia; 1991, AD 12.00 + AD 2.00 for postage
This manual outlines how CMR promotes participatory development by eliciting the views from the ultimate users of developmental activities.
It concentrates on adapting established market research methods to the setting of different Third World cultures. In doing so it should help to fill the gap which presently exists in the available development literature relating not only to user research but also how to make it culture-specific.
Apart from international, national and non-governmental developmental agencies, the manual will be of interest to administrators and implementors of development programmes, development planners, politicians, educationalists and Third World market researchers.
The manual is organized as follows:
Part I discusses not only the reasons why CMR has to become an integral part of the development process, but also why existing evaluation procedures have largely failed to increase the rate of project successes and how CMR can help to improve project efficiency.
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Farming systems research and development
Review, book, environment, natural resources, holistic approach, soil fertility, development policy, resource degradation, stabilization, strategies, price policy, subsidies, fiscal policies, land tenure systems, agricultural trade, GDI
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