Stigma and discrimination constitute major factors in inhibiting service utilization and a proper response for the HIV/AIDS epidemic. IEC/BCC on stigma need to distinguish between felt and enacted stigma. Felt stigma is more prevalent feelings that individuals harbour about their condition and the likely reactions of others. Enacted stigma refers to actual experiences of stigmatization and discrimination, e.g. attitude of health workers, relatives and other members of the community.
Health workers need to be targeted with measures to reduce stigma and discrimination within the health service delivery setting. In addition, being bearers of health-related information and knowledge in their communities, health workers need to be appropriately informed and sensitized on the issues surrounding HIV/AIDS so that they can transfer this knowledge and measures to reduce stigma within the general population.