a. Ethical criteria for drug promotion and advertisement will be established in order to support the improvement of health care through rational drug use. They will constitute legal obligations.
b. Labelling and advertisements for drugs must be based on scientifically established evidence and be in good taste. Advertising must be objective and in accordance with the pharmaceutical legislation.
c. Advertising to the public must be educational in purpose and restricted to Over-The-Counter (OTC) drugs. Drug advertising directed at children will not be permitted.
d. Promotion will be in keeping with the National Health Policy and in compliance with the national regulations.
e. Scientific studies and surveillance must not be misused as a disguised form of promotion.
f. Medical representatives must possess a relevant technical background. The total number of representatives in Tanzania will be strictly limited.